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General Tire Renews Best in the Desert Partnership

 

2017-06-01-GT-Renews-Best-in-the-Desert-Partnership2017-06-01-GT-Renews-Best-in-the-Desert-Partnership

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• Renewal is a Multi-Year Agreement

• General Tire to Continue as Title Sponsor of Vegas to Reno Race

Fort Mill, S.C. (June 1, 2017) – General Tire has renewed their partnership with the Best in the Desert (BITD) off-road racing series in a multi-year agreement.  General Tire originally partnered with BITD back in 2009 and will continue its role as “The Official Tire” of the series and title sponsor of the crown jewel race event, “Vegas to Reno” held every August.

Travis Roffler, marketing director for General Tire, is very excited to continue the relationship.

“We’ve been an active partner with BITD since 2009 and it has been very beneficial to our General Tire brand.  We have built many valuable relationships with racers, sponsors and the management team behind BITD.  We were extremely saddened to lose Casey Folks earlier in the year but are excited to see the enthusiasm that Daryl and Bryan Folks and their entire team have for honoring their father by moving forward and keeping his vision alive.  We are happy to continue in being a part of that,” stated Roffler.

Donald Jackson, operations manager of Best in the Desert, is equally excited about General Tire’s renewal.

"Best in the Desert is elated to have General Tire continue their multi-year sponsorship with us. General is a great partner for our five major races throughout the year and their entitlement for our Vegas to Reno event has become iconic," stated Jackson.

About Best in the Desert
Best in the Desert is recognized as the largest professional desert off-road racing organization in North America holding multiple off-road races. The philosophy of the organization is to provide top quality, World Class Off-Road Racing events, and more importantly to make those events exciting, spectacular, fun, different, well paying, and most of all, affordable.  Based on over three decades of experience, and on years of sponsoring and promoting successful local and national events, Best in the Desert has achieved a new level in the sport of Off-Road Desert Racing. Best in the Desert, along with its competitors and sponsors, now enjoys recognition and exposure never before seen in Off-Road Racing.

 

About General Tire

For over 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of the Automobile Club of America (ARCA), Best in the Desert Racing Association (BITD), Major League Fishing (MLF),Fishing League Worldwide (FLW), King of the Cage, Lucas Oil – Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series and ASCS Sprint Car Dirt Series; Expedition Overland, FreestyleMx.com Tour; Zero One Odyssey, and JeepSpeed. Team GT includes: CJ Hutchins, Jim Beaver, Jeff Proctor, Doug Fortin, Eric Fitch, Jim Riley, Lee Banning Sr., Jerett Brooks, Camburg Racing, Chase Motorsports, Stan Shelton, Skeet Reese, Edwin Evers, John Crews, Britt Myers, Mark Rose and Bill McDonald.

About Continental AG

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2016, the corporation generated preliminary sales of around €40.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 220,000 people in 55 countries.

 

For further information, please contact:

John B. Robinson
803-487-8338
This email address is being protected from spambots. You need JavaScript enabled to view it.

For additional information, visit www.generaltire.com.

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