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General Tire Introduces New AltiMAX Arctic 12


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• 47 extra load T-rated sizes from 14” to 19”

• Opening Orders in March with Dealer Deliveries in July

Fort Mill, S.C. (February 9, 2017) -  The General AltiMAX Arctic 12 winter tire was introduced this week to select dealers and invited media at a special launch event in Mont Tremblant, Quebec, Canada.  The latest tire in the brand's winter tire line up will replace the current AltiMAX Arctic for passenger cars, minivans, crossovers and compact SUVs.

The innovative studdable winter tire features innovative compound and tread pattern technologies for superior traction in low temperatures on wet, snow and/or ice conditions.  The Arctic 12 offers improved performance in snow and ice traction and  longer mileage.  A total of 47 T-rated sizes ranging from 14" to 19", all in extra load, will be offered at launch.  When combined with the Grabber Arctic for larger SUVs and pick-up trucks and the Grabber Arctic LT for work trucks, the General Tire winter line will include a total of 72 sizes.

"Our General Tire winter line has built a reputation among our dealer network and consumers as a solid winter tire option with impressive performance.  The new General AltiMAX Arctic 12 will continue to strengthen that reputation as it takes winter traction and handling to a new level," stated Travis Roffler, director of marketing for General Tire.

The AltiMAX Arctic 12 features a strong center rib structure within its tread design for superior steering response and maximum dry handling grip along with high void angled grooves to channel water away for added wet traction.  The Arctic 12 offers a wider contact patch, longer tread life and is pinned to allow studs for additional traction. Consumers will be offered a 30-day customer trial period to ensure satisfaction after the purchase.  Opening orders will be accepted starting in March with the tires delivered to the market starting in July.

For additional information, visit GeneralTire.com.  Join our conversations on social media by following us on Twitter @GeneralTire, Facebook at facebook.com/generaltire and Instagram @General_Tire.


About General Tire

For over 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of the Automobile Club of America (ARCA), Best in the Desert Racing Association (BITD), Major League Fishing (MLF),Fishing League Worldwide (FLW), King of the Cage, Lucas Oil – Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series and ASCS Sprint Car Dirt Series; Expedition Overland, FreestyleMx.com Tour; Zero One Odyssey, and JeepSpeed. Team GT includes: CJ Hutchins, Jim Beaver, Jeff Proctor, Doug Fortin, Eric Fitch, Jim Riley, Lee Banning Sr., Jerett Brooks, Camburg Racing, Chase Motorsports, Stan Shelton, Skeet Reese, Edwin Evers, John Crews, Britt Myers, Mark Rose and Bill McDonald.

About Continental AG

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2016, the corporation generated preliminary sales of around €40.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 220,000 people in 55 countries.


For further information, please contact:

John B. Robinson
This email address is being protected from spambots. You need JavaScript enabled to view it.

For additional information, visit www.generaltire.com.

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