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  • ExtremeContact™ DWS06 Wins Best New Product at SEMA

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ExtremeContact™ DWS06 Wins Best New Product at SEMA


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  • Continental Tires newest all-season tire, ExtremeContact™ DWS06, is named Best New Product in Tire & Related Product at the 2015 SEMA show.

Ft. Mill, S.C. – November 10, 2015.  Continental Tires newest all-season, ultra-high performance (UHP) tire, the ExtremeContact™ DWS06, was named Best New Product in the Tire & Related Product category for 2016 at this year’s Specialty Equipment Manufacturers Association (SEMA) show. The next generation of the ExtremeContact™ DWS is the tire of choice for drivers seeking true, year-round traction. A tire built for sports cars, luxury sport cars and luxury sport crossovers, it’s a tire that’s made, For What You Do.

“We’re extremely proud to win the Best New Product award for the second year in a row at SEMA,” said Travis Roffler, director of marketing for Continental Tire. “We’ve maintained excellent snow traction while making improvements in wet traction, dry handling and tread life. This is the ultimate UHP tire that enthusiasts will really enjoy.”

This marks the second year-in-a-row Continental has claimed the Best New Product award in the Tire & Related Product category at SEMA. Continental’s, touring performance, all-season tire, the TrueContact™, won in 2014.

The ExtremeContact™ DWS06 marks the debut of SportPlus™ Technology. Another one of Continental’s innovative technologies, SportPlus™ Technology is designed for precise handling; security on wet, slippery roads; and excellent tread life. Additionally, all-season traction is enhanced through the use of Traction Grooves and X-Sipes. Traction Grooves improve snow performance through increased pattern edges while X-Sipes improve braking, cornering and acceleration in wet, snow and ice.

Another marquee feature of the ExtremeContact™ DWS06, Continental’s Quick View Indicators, including the Alignment Verification System and Tuned Performance Indicators, which make Continental a number one choice among consumers. Continental’s Alignment Verification System provides an early warning system to drivers alerting them to have the alignment checked on their vehicle. Drivers will also receive an extra measure of confidence with the inclusion of Tuned Performance Indicators. The Dry, Wet and Snow letters in the tread indicate the tire’s optimal performance levels in a variety of driving conditions.

The ExtremeContact™ DWS06 is backed by one of the strongest warranty programs and service contracts in the industry, the new Total Confidence Plan. Under the plan this all-season tire has a 60-day customer satisfaction trial and road hazard coverage (12 months or first 2/32”) as well as a 72-month manufacturer’s limited warranty program. Also included is a 50,000 mile limited mileage warranty and three-year flat tire roadside assistance. The ExtremeContact™ DWS06 comes in 87 sizes from 16” – 22” wheel diameters with a W and Y speed rating.

For more information on the ExtremeContact™ DWS06, or to locate a dealer, visit www.continentaltire.com.

Tell us how you like the new ExtremeContact™ DWS06 @continentaltire, #ForWhatYouDo.


 Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and are #ForWhatYouDo. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of International Motor Sports Association (IMSA), Major League Soccer (MLS), College Basketball, West Coast Customs, Lingenfelter Performance Engineering, Petty’s Garage, and Roush Performance.


Continental AG develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. In 2016, Continental generated sales of €40.5 billion and currently employs more than 227,000 people in 56 countries.


Media Contact

Sheri Herrmann
PLT Communications Coordinator
Continental Tire The Americas
1830 MacMillan Park Drive
Fort Mill, SC 29707
Phone: +1-(704)583-8151
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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