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Soccer and Racing Collide in “What’Cha Got”


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  • “What’Cha Got” presented by Continental Tire premieres October 19 as part of ESPN FC across the ESPN family of networks.

  • Six MLS players trade boots for tires and compete for the grand prize.

Ft. Mill, S.C. – October 15, 2014.  Racing and soccer may seem like opposite ends of the spectrum when it comes to sports but they do have a few things in common including speed, reaction time and Continental Tire. So what happens when six Major League Soccer (MLS) player’s trade their boots for tires and get behind the wheel of a 2014 Lamborghini? With a little instruction from TUDOR United SportsCar Championship driver, Townsend Bell, their competitive edge comes out in the new short format feature, “What’Cha Got”, presented by Continental Tire.

Continental Tire, the official tire for both MLS and IMSA, bring these two sports together in  the seven-part series that begins airing this Sunday, October 19, as part of ESPN FC across the ESPN family of networks. The weekly series features six top MLS players swapping their daily driver for a turn behind the wheel of a Lamborghini. Each player puts his best foot forward to make it through a coned, autocross course in the parking lot of a MLS stadium as fast as possible. Three players from the Eastern conference, and three from the Western conference, squared off in a battle similar to the shootout at the O.K. Corral. In the end, two were left standing to contend for the chance to win a year-long lease of the Lamborghini.

“We are happy to launch our first season with Major League Soccer and Continental Tire,” said host, Townsend Bell. “It was a great experience to share my racing passion with these athletes. I'm excited for soccer fans as they watch some of the best athletes in the sport take on the challenge of driving at the limit. With a supercar on the line for the fastest driver, they really go for it."

The six inaugural participants include Giles Barnes (Houston Dynamo), Graham Zusi (Sporting KC), and Sean Johnson (Chicago Fire) from the Eastern Conference, and Chandler Hoffman (Los Angeles Galaxy), Stephen Keel (FC Dallas), and Dan Kennedy (Chivas USA), from the Western Conference.

Beginning October 19, every Sunday episode will feature a different player with the finale airing, December 7. Each episode will give fans a peek inside the player’s personal garage. And of course provide highlights from each player’s time at the track. The final episode will feature the fastest player from the East and the West squaring off for the grand prize.

Jump in the conversation @continentaltire using #SoccerLove.

What'Cha Got
A new competition property created by Short Shoot. Short Shoot is a Los Angeles-based entertainment company focused on the development, production and distribution of compelling short form television programs. Founded in 2014 by professional racing driver and TV commentator, Townsend Bell, Short Shoot's properties are designed to fit within the framework of live sports and entertainment broadcasts. What'Cha Got profiles sports and entertainment personalities and their automotive character. With rich content packed into a short form factor, Short Shoot is "Made from Concentrate."


 Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and are #ForWhatYouDo. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of International Motor Sports Association (IMSA), Major League Soccer (MLS), College Basketball, West Coast Customs, Lingenfelter Performance Engineering, Petty’s Garage, and Roush Performance.


Continental AG develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. In 2016, Continental generated sales of €40.5 billion and currently employs more than 227,000 people in 56 countries.


Media Contact

Sheri Herrmann
PLT Communications Coordinator
Continental Tire The Americas
1830 MacMillan Park Drive
Fort Mill, SC 29707
Phone: +1-(704)583-8151
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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